The editorial team deployed a new content strategy that built upon coverage its audience loves, but which also explored new formats to enrich its offering further. The key objectives for the Group in 2021 were a diversification of content along with significant audience growth. The Gay Times editorial team worked hard to create a publication for a new generation of LGBTQ+ people that is more representative of the world we live in today.

Gay Times magazine had a transformational year in 2021, shifting from a physical product to a digital-only format.